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Multinational Retail Chains & the China Opportunity
Introduction
With the markets in North America and Western Europe approaching saturation, multinational companies (MNCs) are looking toward developing and emerging markets to spur future growth. These markets account for 84% of the global population1 and are estimated to spend US$ 23 trillion dollars annually on consumer goods alone. However, while they provide a huge opportunity to MNCs, the companies trying to tap these markets have met with mixed results. This is because these MNCs have often failed to understand the realities of operating in these markets.... |
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MNCs in the retail industry -- which have been facing significant challenges since the mid-2000s in the developed markets -- are also readying themselves to tap the opportunities presented by the developing and emerging markets.
Introduction Contd...- Next Page>>
